Winning enterprise customers isn’t just about product, it’s about trust.
In this 30-minute webinar, we break down the practical, minimum viable, and credibility-boosting steps every startup needs to master if they want to move through procurement faster and close bigger deals.
Whether you’re a Founder, CTO, COO, Product Lead, or Legal/Compliance owner, this session will help you understand exactly what enterprise buyers expect, and how to deliver it without over-engineering your organisation.
What You’ll Learn
1. What Enterprises Really Look For (Saj Huq)
The 5 checks every enterprise buyer runs before signing:
- Financial stability
- Delivery capability
- Data handling maturity
- Security basics
- References & track record
Plus: Common blockers that stall startups, and quick credibility wins you can implement this week.
2. The Legal Pitfalls That Kill Deals (Natasha Maddock)
- The 3 contract clauses that quietly create massive risk
- What must be in your DPA/security annex
- How to look enterprise-ready without hiring a full legal team
3. Building Enterprise Credibility (Panel Discussion)
- How startups show security maturity without over-engineering
- The “minimum viable” documentation set procurement teams want
- Small but powerful signals that make you look enterprise-ready
- When to invest in Cyber Essentials or ISO 27001
